Thursday, June 20, 2013

amika: 5 Ways to Fight Frizz

1. Shampoo --the right way...
Use a sulfate-free shampoo that will cleanse your hair without stripping it of it's natural oils. amika Color pHerfection Shampoo will clarify your scalp without leaving your hair stripped + brittle. Shampoo less, shampooing too often can dry out your hair. Instead, opt for a dry shampoo. amika Perk Up Dry shampoo will remove excess oil from your hair, adding texture + lift to refreshen your locks. Pre-Poo, as in before-shampoo, to protect your strands. Apply a conditioner or oil treatment to your hair prior to shampooing. Rinse out or leave-in while you shampoo, to prevent shampoo from completely stripping hair while you wash.

2. Put the towel down...
When possible, air drying is always the healthiest option for your hair. But you can blot with a microfiber towel or T-shirt to reduce friction that can raise the hair cuticle causing frizz.
3. Harness the power of the negative ion...
If you are going to use a blow dryer, make sure it's equipped with a negative ion feature. Negative ions will reduce frizz by closing the hair cuticle. The amika Repair + Smooth Dryer has negative + positive ions. Positive ions dramatically reduce drying time, while negative ions leave hair silky and shiny! Diffuse, to evenly distribute heat in a way that is less damaging to hair and that will reduce drying time. Curly girls, listen up please! Diffusers are the way to go when blowdrying curls; use it to cup your curls so they maintain their shape during the drying process.

4. Moisturize + Seal...
Deep conditioning regularly will restore hair's moisture. Use a deep conditioner like the amika Nourishing Mask at least once a week to strengthen + repair hair. Lock in the moisture from water + conditioning by sealing your strands with an oil/silicone based product. Focusing on your ends, apply a thin coat of a product like the amika Oil Treatment. This will keep hair from drying out, while also protecting it from humidity in the air that can cause frizz. 

5. Hands off, please...
Especially once your hair is dry, the more you fuss with it the more frizz you create!
images (in descending order) via: blog.myfdb.com, (amika), instagram.com/felixfischerhair, fuckyeahfantasyhair.tumblr.com